VIRTUAL BUSINESS powered
by
Practice To Profit
Students apply business principles with Virtual Business simulations
Help Students Connect With Collaboration Simulations
Get your students working together and learning key collaboration skills for the clasroom and beyond—page 5
Scholarship Opportunities
Students apply their skills and compete against other students nationally and internationally for a chance to win scholarship money—page 12
Real World Applicability
Students develop skills in personal finance, marketing, business, accounting, hospitality and more that benefit any career path they choose—page 8-11
The Knowledge Matters team is passionate about technology, innovation, and education and is dedicated to inspiring today’s youth to pursue their goals and dreams. For decades, Knowledge Matters has been committed to providing experiential learning environments that allow students to transcend the walls of their classroom and gain exposure to managing businesses and developing skills they would have otherwise not had the opportunity to do. We offer nine different Virtual Business simulations in business, marketing, finance, and hospitality and tourism, as well as Collaboration Simulations that allow students to manage their businesses in groups where they may strategize and execute their business decisions together.
While developing educational simulations for 26 years has been exciting and fulfilling, there has been nothing more rewarding than seeing the positive impact our simulations have on students who have experienced them. Through classroom use, scholarship programs, and competitive events based on our simulations, we’ve seen the confidence students exhibit when articulating and making real world connections to their simulated experiences. It is truly fantastic.
If you are new to Virtual Business simulations, or a valued long time school partner, this brochure will offer highlights of the features and benefits available to you and also introduce the newest developments like the Virtual Internship Programs, student scholarship opportunities, Virtual Healthcare-Dental Assistant, and our eDynamic Learning online courseware that integrates seamlessly with the simulations.
Sincerely,
Maureen Ginley, General Manager of Knowledge Matters & The Knowledge Matters TeamVirtual Business All-Access
Now Your Students Can Have It All - For Less.
Virtual Business All–Access Includes
+ Unlimited access to all nine Virtual Business simulations, as well as six Collaboration Simulations.
+ Free and automatic access to any new Virtual Business simulation or Virtual Business simulation expansions/updates released by Knowledge Matters.
+ Premium Support: answers to any tech support/simulation questions within one business day.
+ Build Your Own Virtual Business course — easily build your own, unique Virtual Business course from more than 100 possible lessons. Students log in and seamlessly move from one Virtual Business lesson to the next with one integrated, automatic grading process.
+ Exclusive scholarship opportunities to keep students engaged in learning and motivated to keep progressing through Virtual Business simulations.
The most popular purchasing option offers teachers access to all Virtual Business simulations at the most affordable price.
Collaboration Simulations
Help Students Develop Interpersonal Skills for College & Career Readiness With Virtual Business Collaboration Simulations.
Now more than ever, students need opportunities to interact in social situations - to collaborate, communicate, and practice teamwork.
Collaboration
+ Work as a team to manage a business
+ Implement a variety of business strategies and tactics
+ Create marketing and advertising campaigns
+ Discuss and overcome obstacles
+ Analyze data within the simulation to refine operations and improve profitability
+ Develop interpersonal skills
How to Use Collaboration Simulations:
+ Capstone Project
+ Class Competitions
+ Virtual Business Challenge Competition Practice
+ Station Rotation
+ Extra Credit
+ Extension Activities
ALL SIX COLLABORATION SIMULATIONS ARE NOW AVAILABLE AT NO COST EXCLUSIVELY FOR VIRTUAL BUSINESS ALL-ACCESS CUSTOMERS.
Self-Understanding
Social Responsibility
Accountability
Critical Thinking
Digital Literacy
PERSONAL FINANCE
Virtual Business-Personal Finance features the important financial literacy information that students may need as they progress through school and after graduation.
LESSONS INCLUDE:
+Budgeting & Saving
+Choosing & Balancing a Checking Account
+Getting a Credit Card
+Fixing Your Credit
+Education & Advancement
+Using Online Banking
+Paying Your Taxes
+Intro to Investing
+Time Management & Health
+Finding a Job
+Finding an Apartment
+Buying a Car
+Shopping
+Risk vs. Return
+Diversification
+Investing for Retirement
+Buying a Home
+Insurance
+New Career Project
Personal Finace is a top selling simulation for Knowledge MattersKnowledge Matters is a proud partner of Jump$tart! Coalition in promoting financial literacy and supporting financial education.
Personal Finance/ Financial Literacy will soon be a graduation requirement in many states.
Personal Finance Education Nationwide
Source: http://ngpf.org 6/2023
Financial Literacy/Personal Finance coursework requirements prior to graduation are in place, or soon to be in place, in these states.
Example practice tax form from the project simulation
SPORTS & ENTERTAINMENT
Virtual Business−Sports & Entertainment gives students the opportunity to “work” in the exciting sports and entertainment world. The online simulation teaches students the hard business decisions that go into the sports and entertainment events they enjoy in real life. Students handle promotion, ticket pricing, stadium operations and staffing, sponsors, concessions, concert booking and promotion, and more.
COURSE RECOMMENDATIONS FOR THIS SIMULATION
Sports Marketing Marketing Management Entrepreneurship
HOTEL
Virtual Business−Hotel, our most realistic simulation yet, empowers students to take over the management of a full–service hotel. Developed with the support of the J. Willard and Alice S. Marriott Foundation, the online simulation draws on industry experts to model the inner workings of a hotel. Students learn the hourly and daily business decisions that go into running a high-end, successful hotel.
LESSONS INCLUDE:
+ Ticket Pricing
+ Stadium Staffing
+ Promotion and Social Media
+ Concessions
+ Picking & Promoting a Band
+ Sponsorships
+ Parking and Revenue
+ Ingress and Egress
+ Player Management
+ Sports & Entertainment Mogul
In partnership with AHLEI, the VB Hotel sim partially satisfies components of Certification in Hospitality Tourism & Management (CHTMP) and the Hospitality & Tourism Specialist (HTS) credential!
LESSONS INCLUDE:
+ Pricing & Revenue Management
+ Group Sales
+ Marketing & Public Relations
+ Customer Service: Front Desk
+ Customer Service: Social Media Feedback
+ Operations: Restaurant & Culinary
+ Operations: Banquets & Meetings
+ Operations: Housekeeping
+ Financial Reports
+ Monitoring Competitors
+ Hotel Mogul
+ Extra Credit: Mega Hotel Mogul
COURSE RECOMMENDATIONS FOR THIS SIMULATION
Hospitality Finance Management Marketing Intro to Business
RESTAURANT
Virtual Business−Restaurant is the leading online simulation for teaching high school students the key business strategies and principles of restaurant management and ownership.
Featuring a large, urban cityspace and map for your students’ restaurant locations, VB Restaurant uses immersive graphics of a busy restaurant to teach students the many decisions faced by a successful restaurant manager, including social media marketing, menu design, food pricing, and much more.
COURSE RECOMMENDATIONS FOR THIS SIMULATION
Hospitality
Entrepreneurship
Marketing
Intro to Business
RETAILING
Virtual Business−Retailing teaches students the business basics and exposes the secrets of retailing. Students learn the tough business decisions that impact their common shopping experiences—why stores are located where they are, how stores decide to price products, and more.
LESSONS INCLUDE:
+ Social Media Advertising
+ Market Research
+ Location Selection
+ Financial Statements
+ Menu Design
+ Pricing
+ Purchasing
+ Layout
+ Staffing
+ Marketing
+ Turnaround
+ Restaurant Mogul
COURSE RECOMMENDATIONS FOR THIS SIMULATION
Intro to Business Marketing
Accounting
Entrepreneurship
Finance
LESSONS INCLUDE:
+ Market Research
+ Product
+ Place
+ Pricing
+ Promotion—Traditional
+ Promotion—Email
+ Staffing, Selling, & Customer Service
+ Purchasing & Inventory Control
+ Merchandising
+ Security & Risk Management
+ Financing & Business Planning
+ Retailing Mogul
+ Extra Credit: Turnaround
+ Extra Credit: Mega Retailing Mogul
FASHION
Virtual Business–Fashion is not just for fashion teachers! Virtual Business–Fashion uses the fashion industry and fashion retailing to teach students many core business concepts: marketing, pricing and markdowns, staffing, and retail locations. Virtual Business—Fashion also has a robust social media marketing lesson—using an app within the sim to boost your store’s sales and profits.
COURSE RECOMMENDATIONS FOR THIS SIMULATION
Fashion Marketing Entrepreneurship
Marketing
Intro to Business
LESSONS INCLUDE:
+ Trend Research
+ Design
+ Buying
+ Pricing & Markdowns
+ Retail Location
+ Window Display & Merchandising
+ Staffing & Selling Strategies
+ Social Media Promotion
+ Fashion Financials
+ Turnaround
+ Fashion Mogul
MANAGEMENT
Virtual Business−Management gives your students the chance to be the boss of their own company. With the online simulation, students begin by managing a small facility and controlling limited factors. As they grow in business knowledge, they can lease as much space as they want and grow into manufacturing giants. Students get to decide what they’d do if they were the boss.
LESSONS INCLUDE:
+ Recruiting, Resumes, & Hiring
+ Employee Opinions
+ Employee Supervision
+ Strikes, Unions, & Collective Bargaining
+ Management Accounting
+ Pricing & Sales
+ Operations Management
+ Business Plan Math
+ Risk Management & Insurance
+ Forms of Business Ownership
COURSE RECOMMENDATIONS FOR THIS SIMULATION
Intro to Business Management
Entrepreneurship
Finance
+ Management Mogul
+ Extra Credit: Turnaround
+ Extra Credit: Mega Management Mogul
Virtual Business−Accounting brings accounting to life by letting your students learn accounting on a business THEY run. With the online simulation, students are more vested in the numbers and learning the fundamentals of accounting because the numbers come from a business the students are running.
COURSE RECOMMENDATIONS FOR THIS SIMULATION
Accounting
Intro to Business Management
Entrepreneurship
Finance
LESSONS INCLUDE:
+ T-accounts
+ Using a General Journal
+ The General Ledger
+ Worksheets & Adjusting Entries
+ Financial Statements
+ Managerial Accounting I
+ Managerial Accounting II
+ Ratio Analysis
ACCOUNTING ENTREPRENEURSHIP
Students have 20 different businesses that they can launch and grow as they learn the fundamentals of entrepreneurship. Quickly adopted and in use at high schools across the country, Virtual Business— Entrepreneurship is rapidly becoming the standard for teaching entrepreneurship.
BUSINESSES INCLUDE:
Pizza Place
Smoothie Shop
Hair Salon
Trampoline Park
Plumbing Business
Electrical Business
Fitness Center
Coffee Shop
Ice Cream Shop
T-Shirt Printing
Burrito Restaurant
Lawn Care Services
DJ Services
Batting Cage
Go-Kart Track
Online Gift Baskets
Auto Repair Shop
Physical Therapy
Bowling Alley
Catering
+ Forensic Accounting I
+ Forensic Accounting II
+ Forensic Accounting III
+ Run Your Own Business Project
+ Bonus: Multiplayer Competition
LESSONS INCLUDE:
+ Spotting the Opportunity
+ Market Research
+ Making the Plunge
- Name, Location, Form, & Taxes
+ Creating a Business Plan
- Basics & Financials
+ The Elevator Pitch
+ Raising Money & Financials
- Savings, Loans & Shares
+ Building a Team
+ Acquiring Resources
+ Going to Market
+ Operations & Feedback
+ Mega-Mogul Project
+ Shark Project
+ Business Plan Project
DECA/Knowledge Matters Digital Presentation Skills Challenge
The new DECA/Knowledge Matters Digital Presentation Skills Challenge will test your students’ skills at creating and delivering a digital presentation.
Free to participate for any student member of a high school DECA chapter. Open to any DECA chapter that has at least one active license to a Virtual Business simulation.
Thank you to all the students who participated in the 2023 KMI/DECA Digital Presentation Skills Challenge!
2023 Challenge Winners:
1st place - Emma M., Sauk Rapids-Rice High School
2nd place - Reid W., West Irondequoit High School
3rd place - Aadarsh G., Hickory Ridge High School
2023 DECA ICDC Virtual Business Challenge Winners
Meet the 2023 ICDC VBC Winners
1st place - Emma M. 1st place $1,000 – Amanuel W. and S.P H. from Roosevelt High School, Washington 1st place $1,000 – Arjun A., Abdullah S., and Rishi J. from The Woodlands School, Canada 1st place $1,000 – Victor J. from Marc Garneau Collegiate Institute, Canada 1st place $1,000 – Ken Z., Jack H., and Basil C. from Oakton High School, Virginia 1st place $6000 – Jeffrey S., Selena Y., and Esha D. from Lynbrook High School, California 1st place $1,000 – Edward X. and William T. from Great Neck South High School, New York 1st place $1,000 – Tihar I. from Lake Travis High School, Texas 1st place $1,000 – Nathaniel A., Francis P., and Anish Y. from Round Rock High School,, Texas 2nd place - Reid W. 3rd place - Aadarsh G.See Inside For:
Hear What Educators Have to Say
Learn more about the great experiences our teachers have using the Virtual Business simulations in their classrooms across the country.
Virtual Business All-Access Scholarship Challenges:
+ Two opportunities to win each year that are exclusive to Virtual Business All-Access license holders
+ Added features to monitor student progress data and engagement
+ Increase student usage by reinforcing concepts during challenge practice
Upcoming Virtual Business Challenge dates:
Win Up to $5,000 in Student Scholarships!
Referral Opportunity to Connect Knowledge Matters (ROCK)
Give $200, Get $200
Are you currently using Knowledge Matters’ Virtual Business simulations and find them beneficial to your classroom instruction? Sharing your success with a colleague at another school district could earn you referral rewards to pay for future subscriptions. Year after year, you’ll have the benefit of earning your simulations through referrals to help pay for your license. Completing the referral form online takes seconds and will save the referred educator $200! There is no limit the amount of colleagues you can refer, and the more that purchase a license, the more $200 credits you will receive!
When you refer your fellow educators, they will benefit with a $200 discount on their initial license!* After they purchase, you will receive a $200 credit.
Better Together.
A Complete Curriculum for Teaching Business, Marketing, Finance, or Hospitality & Tourism
Now you’ll have the tools you need to enhance student engagement and elevate the learning experience. Knowledge Matters Virtual Business simulations and eDynamic Learning courses offer you a comprehensive set of teaching materials and the ability for your students to apply what they’ve learned.
eDynamic Learning’s award-winning comprehensive digital curriculum enables you to eliminate the need for a physical textbook. You’ll reduce hours of planning and grading time and have access to rich tech insights that can allow you to target intervention and support acceleration. All courses are fully customizable allowing you to include your own lessons, activities, projects, and Knowledge Matters Simulations! Many courses lead to industry certifications and prepare students for internships and success after graduation. Learn how our solutions together provide the optimal teaching and learning experience!
Teach It. Apply It.
+ Entrepreneurship 1a: Introduction
+ Entrepreneurship 1b: Make Your Idea a Reality
+ Management 1a: Introduction
+ Management 1b: Insight & Oversight
Pair eDynamic Learning courses with Virtual Business simulations. See all of our product alignments here:
Virtual Internship Programs
Are you finding it challenging to secure internship opportunities for your students with local businesses or help them meet career readiness standards?
Our Virtual Internship Programs offer extreme flexibility with a variety of career options for students to choose from. The year-long programs prepare students prior to stepping into a physical workspace, and gives them the opportunity to test and try concepts in a risk-free simulated environment. And unlike a physical internship, your students will get to experience and manage all aspects of a specific industry. They’ll gain valuable skills and get to uncover which areas they like most and where they’d like to focus in the future, or major in at college.
Key Benefits
Virtual Internship Program options give students flexibility to choose an option that’s right for them
A perfect year-long program that pairs nicely with many CTE pathways
Aid students in developing the top 10 employability skills and work-based competencies that companies seek Gives students an outlet to reflect on their future and hone in on areas in their desired field
Meets career readiness, preparation, and workplace essential standards
Virtual Internship All-Access Program students may particiapte in the Virtual Business All-Access Scholarship Challenges
Each program includes an exciting end-of-year culminating project
Gives teachers all the lessons, activities, tools and resources to help students find success
Learn more about the Virtual Internship Programs
Introducing:
VIRTUAL HEALTHCARE DENTAL
Through Virtual Healthcare simulations, students will gain an understanding of the day-to-day roles and different types of scenarios that healthcare workers experience. They will practice procedures virtually in a zero-risk environment and gain confidence in their skills prior to entering a clinical setting.
Dental Assistant is the very first health science simulation in the Virtual Healthcare series from Knowledge Matters. Delivered in two courses, Dental Assisting: Skills and Dental Assisting: Procedures, students apply the concepts they have learned in class as they progress through the experiential learning journey on their way to becoming a Dental Assistant. In a low-stakes virtual setting, students will gain a deeper understanding of what it takes to strive for high patient satisfaction and quality care. Within the simulation, students focus on learning the necessary skills and steps involved with each procedure. They will also enhance their ability to communicate effectively, understand their scope of practice, manage infection control, handle emergencies, chart, and manage patient notes using the CPIF tool (Clinical Patient Interaction Form).
Key Features
• Virtual Healthcare takes students out of the abstract and into the reality of a dental office
• Students gain a better understanding of how to fulfill typical dental assisting expectations, including triage and juggling various duties like office prep, admin, and scheduling
• Concepts are taught and scaffolded during lessons and students work independently during “Goal Steps” at the end of each lesson